Market demand and problem analysis

In recent years, as people's health awareness has gradually improved, consumers have higher requirements for the quality and safety of edible oil. However, traditional oil pressing equipment on the market has problems such as low efficiency, nutrient loss and complex operation. In this context, how to meet the market demand for efficient, environmentally friendly and healthy edible oil has become a major problem faced by major companies.

Consumer Concerns

1. How to maximize the retention of nutritional content in edible oil?

2. Is the oil press convenient and easy to clean?

3. How to ensure the safety and reliability of the product?

Solution: New oil press

In response to the above market demands and problems, the company recently launched a new oil press to meet consumers' urgent needs for efficient, environmentally friendly and healthy edible oil.

Core technology highlights

1. Adopting the latest pressing technology: This oil press can retain the nutrients in the edible oil to the maximum extent during the pressing process. This not only improves the quality of the oil, but also extends its shelf life.

2. Easy operation: Users only need to operate simply to obtain high-quality edible oil. The entire process, from startup to oil acquisition, is very intuitive.

3. Easy to clean: The design of the oil press focuses on user experience, and the cleaning method is simple, so you no longer have to worry about old equipment that is difficult to clean.

Multi-channel promotion to expand market influence

In order to quickly increase the market awareness and market share of the new product, the company plans to use multi-channel promotional activities online and offline to make more consumers aware of this efficient and environmentally friendly oil press.

Promotional Strategy

1. **Online promotion**: Promote products through e-commerce platforms, social media, company official websites and other channels, publish consumer experience and professional reviews, and increase product exposure.

2. **Offline promotion**: On-site demonstration and trial activities are carried out in major retail terminals, and promotion is carried out through exclusive stores and cooperative dealers.

Multiple certifications to ensure product safety and reliability

The company's newly launched oil press has passed a number of national and international quality certifications, including ISO9001, CE certification, etc., which ensures the safety and reliability of the product. Both home users and commercial users can use this oil press with confidence.

information chart:

The table below shows the main performance parameters and advantages of the new oil press:

Conclusion and Outlook

The launch of the new oil press not only solves many problems that consumers encounter when using traditional oil pressing equipment, but also greatly improves the user experience through innovative pressing technology and simple operation. The company will continue to expand the market influence of this product through multi-channel promotion strategies, and continuously optimize product performance to meet the market demand for efficient, environmentally friendly and healthy edible oil.