**I. Market Demand Analysis** In recent years, the market demand for soybean oil presses has continued to grow. With the increasing demand for healthy edible oils and the rapid development of the food processing industry, soybean oil presses have become a hot product in the market. Market research shows that there are obvious differences in the ease of operation, pressing efficiency and oil quality of soybean oil presses of different brands and models. This also leads to companies having to invest more resources in product research and development and marketing to meet consumer demand and gain a competitive advantage. **2. Improvement of product functions and technologies** 1. **Technological innovation**: At present, the technology of soybean oil press is constantly improving, mainly reflected in the high efficiency of pressing and automated operation. Modern soybean oil press is equipped with advanced control system, which realizes the full automation of pressing process, reduces labor cost and improves production efficiency. 2. **Versatility**: The new soybean oil press is not only suitable for pressing soybeans, but also for other oil crops such as peanuts, sunflower seeds, etc. This versatility makes it more competitive in the market. 3. **Energy saving and environmental protection**: The new generation of soybean oil press adopts energy-saving design, which effectively reduces energy consumption and conforms to the current market trend of environmental protection. **3. Marketing strategy formulation** In the current context of fierce market competition, it is particularly important to formulate accurate marketing strategies. The following strategic suggestions will help increase brand awareness and market share: 1. **Core selling points**: - **Energy saving and environmental protection**: Promote the energy-saving and environmental protection characteristics of products, and attract enterprises that attach importance to environmental protection policies and green production. - **Easy to operate**: Highlight the product's ease of operation to attract small businesses and home workshops. - **High efficiency and stability**: Emphasizes high product pressing efficiency and stable quality to meet the needs of large and medium-sized enterprises. 2. **Combination of online and offline channels**: - **Online promotion**: Use e-commerce platforms and social media to promote products on a large scale, and increase product exposure through SEO optimization and content marketing. In particular, increase consumer trust through video demonstrations and user reviews. - **Offline activities**: Organize offline display and experience activities to invite potential customers to get close to the product and understand its superior performance. Attract more professional customers through exhibitions, special exhibitions and other activities. **IV. Infographic Display** In order to make potential customers more intuitively understand the functions and advantages of soybean oil press, it is recommended to use the following infographics in marketing materials: - **Pressing efficiency comparison chart**: Displays the pressing efficiency of soybean oil presses of different brands and models, and highlights our product advantages through charts. - **Energy consumption comparison chart**: Shows the difference in energy consumption between the new soybean oil press and traditional equipment to illustrate its energy-saving advantage. - **Operation Flowchart**: Shows the operation process of the soybean oil press, highlighting its convenience, high efficiency and stability. **V. Conclusion** In summary, the continued growth in the soybean oil press market demand provides huge development opportunities for enterprises. Through precise marketing strategies, focusing on energy saving and environmental protection, convenient operation, high efficiency and stability, and through the organic combination of online and offline channels, it can effectively reach potential customers and enhance brand awareness and market share. The marketing team should constantly pay attention to market trends, optimize product functions and technologies, and continuously improve product competitiveness. At the same time, through data analysis and market feedback, the marketing strategy should be adjusted to achieve steady growth in sales and help the company achieve greater commercial success.