Market demand for healthy cooking oil

In recent years, with the improvement of living standards and the enhancement of health awareness, consumers pay more and more attention to health and nutrition when choosing edible oil. Soybean oil has gradually become the first choice of consumers due to its natural and healthy characteristics. However, there are many soybean oil brands on the market. How to ensure that the product stands out in the fierce competition has become a major challenge faced by major brands.

Advanced extraction technology

To ensure the quality of soybean oil, our company uses the most advanced extraction technologies. These technologies can not only effectively retain the nutrients in soybean oil, such as vitamin E and unsaturated fatty acids, but also improve the taste of soybean oil, making it more suitable for cooking and eating. The following are the unique advantages of our extraction technology:

• Low temperature cold pressing: Cold pressing at low temperature can retain the active ingredients in soybean oil to the maximum extent.
• Physical filtration: Use physical filtration methods to effectively remove impurities and ensure the purity of soybean oil.
• Nitrogen protection: Nitrogen protection is used during the extraction process to prevent oxidation and extend the shelf life of soybean oil.

Strict quality control

In order to ensure the quality and safety of soybean oil, our company implements strict quality control measures during the production process. Each batch of soybean oil undergoes multiple tests before leaving the factory to ensure that it meets national food safety standards. The main quality control measures include:

• Raw material testing: Each batch of purchased raw soybeans is tested to ensure that there are no pesticide residues and heavy metals exceeding the standard.
• Production monitoring: Real-time monitoring of key parameters during the production process to ensure that each step of the operation complies with standard procedures.
• Finished product testing: The finished soybean oil is subjected to a number of chemical and physical tests to ensure its stable quality.

Marketing strategy

As the demand for soybean oil continues to grow, our company has developed detailed marketing strategies to increase brand awareness and market share. These strategies include:

• Advertising: Increase brand exposure through multi-channel advertising such as television, the Internet, and social media.
• Promotional activities: Carry out promotional activities regularly to attract new customers and increase market share.
• Partnerships: Collaborate with large supermarkets and food chains to ensure market coverage of products.
• Customer education: Improve consumers' awareness of the nutritional value of soybean oil through health lectures, cooking experiences and other activities.

Conclusion

With advanced extraction technology and strict quality control, the soybean oil produced by our company not only meets consumers' demand for healthy food, but also occupies a place in the market competition. Through scientific marketing strategies, we believe that future business will achieve more sustainable growth.