1. Market Background and Challenges

In recent years, the concept of healthy diet has gradually gained popularity, and more and more consumers have begun to pay attention to the quality and health and safety of edible oil. However, a large number of edible oil products on the market are mixed, making it difficult to distinguish the good from the bad. In this case, oil presses have become the only choice for consumers to make their own healthy edible oil. Although the oil press market has broad prospects, how to stand out from the fierce market competition has become a major challenge.

2. Solution: Market research and marketing strategy for oil press

1. Market research

First of all, detailed market research is the basis for formulating effective marketing strategies. Through quantitative and qualitative research, we can understand the existing market size, target customer groups and their demand characteristics. For example, according to research data, the main consumers of household oil presses are middle- and high-income families who pay attention to healthy diets, while the users of commercial oil presses are concentrated in small oil mills and catering businesses.

2. Determine the target customer group

Based on the market research results, the company's target customer groups are clearly defined. The target customer groups for household oil presses include housewives who value health and food safety and middle- and high-income families who value the quality of life; the target customer groups for commercial oil presses include small oil mill entrepreneurs and related catering businesses.

3. Product positioning and differentiation strategy

After identifying the target customer group, the product is precisely positioned and a differentiation strategy is developed. For example, the oil press can be attracted by highlighting its high efficiency, energy saving, and easy operation, while promising high oil yield and oil purity.

4. Pricing strategy

According to market demand and competition environment, formulate reasonable pricing strategies. For example, household oil presses can adopt mid-to-high-end pricing to highlight their high quality and health concept; commercial oil presses can use flexible pricing strategies to attract small entrepreneurs.

5. Promotions

Improve brand awareness and market share through various promotional activities. Promotional activities can be combined with holidays or health themes, such as the "Healthy life, start with homemade cooking oil" theme event, and promote through a combination of online and offline methods to attract more consumers' attention and purchases.

3. Marketing Implementation and Effect Evaluation

1. Marketing plan implementation

After developing a detailed marketing plan, execute it through various channels. For example, use social media platforms to publish content related to healthy eating, combine it with consumer case sharing to enhance market influence; use offline exhibitions to demonstrate product performance and promote it directly to target customer groups.

2. Effect evaluation

By setting up key performance indicators (KPIs), we can evaluate the effectiveness of marketing activities. For example, we can evaluate the effectiveness of marketing activities through indicators such as sales data, market share and customer feedback. According to the results of data analysis, we can adjust the marketing strategy in time to ensure the best results.

IV. Future Prospects

As people's health awareness continues to improve, the market demand for oil presses is expected to continue to grow. The company needs to continue to pay attention to market trends, further enhance brand awareness and market share through continuous product optimization and innovative marketing strategies, seize market opportunities, and achieve sustainable business growth.

The following is a chart analysis of the oil press market prospects:

[Infographic: Oil Press Market Demand Growth Trend Chart]

[Infographic: Target customer group distribution map]

To sum up, combining market research with accurate marketing strategies to enhance brand awareness and market share will provide strong support for the company's continued development.