1. Background

As one of the main edible oils, the development of soybean oil extraction technology has a profound impact on the market. At present, cold pressing and hot pressing are the main processes for soybean oil extraction, but there are differences in oil yield and oil quality between the two. With the growth of consumer demand and intensified competition, advanced extraction technology has become particularly important.

2. Overview of soybean oil extraction process

1. Cold Pressing

Cold pressing is a pressing process performed at a lower temperature, which can effectively retain the nutrients and natural flavor of soybean oil. However, its oil yield is relatively low and the cost is high.

2. Hot pressing method

Hot pressing heats soybeans to improve oil fluidity and thus increase oil yield. This method is relatively low-cost, but during the high-temperature treatment process, some nutrients will be destroyed, affecting the quality of the oil.

3. Importance of Advanced Extraction Technology

With the advancement of science and technology, new extraction technologies such as supercritical fluid extraction and enzymatic extraction are constantly emerging. These technologies can improve the oil yield while ensuring the quality of oil products. Advanced extraction technology can not only meet market demand, but also greatly enhance the competitiveness of enterprises.

4. Market demand and consumption trend of soybean oil

According to statistics, the global soybean oil market is growing at an annual rate of about 4%. The popularity of the concept of healthy living has led to an increasing demand for high-quality, natural soybean oil. In addition, functional soybean oil (such as those rich in Omega-3 and antioxidant ingredients) is also favored in the market.

V. Market Competition Situation

The soybean oil market is highly competitive and is dominated by large-scale agricultural companies and branded enterprises. Product differentiation, brand loyalty and technological innovation have become the key to success for enterprises. Enterprises need to continuously improve extraction technology and enhance product quality to gain an advantage in the market.

6. Solution: Marketing strategy suggestions

1. Product Diversification

According to different consumer demands, we develop functional soybean oil, high-quality cold-pressed soybean oil and other products to meet market demands at different levels.

2. Brand building

Strengthen brand promotion through advertising, social media, public relations activities and other means to enhance brand awareness and reputation.

3. Technology investment

Increase investment in advanced extraction technologies to improve oil yield and oil quality and maintain technological leadership.

4. Market expansion

Strengthen development in emerging markets, particularly in Asia Pacific and Latin America, where demand for high-quality soybean oil is growing rapidly.

in conclusion

Soybean oil extraction processes and technologies have a significant impact on the market. Companies need to achieve sustainable business growth and competitive advantage through strategies such as product diversification, brand building, technology investment and market expansion.